Apr 4, 2025

User Story: How Limnos Automates B2B Lead Generation With Linkup

Boris

COO at Linkup

Limnos is on a mission to automate B2B sales administration for industrial companies, and that automation mindset guides every part of their lead acquisition strategy. Rather than rely on static lists or shotgun cold outbound, the team embraces API‑driven lead gen to build healthier sales pipelines, faster.

The workflow below shows how Limnos cut manual sales work by 80% while improving reply rates.

Turning Strategic Targeting Into Data

Limnos doesn’t begin with a single contact; they start with a pattern that mirrors their most successful customers, a foundational step in any sustainable lead acquisition strategy.

Step 1 – Identifying strategic clusters

Using Linkup, the team surfaces clusters of companies that share meaningful traits:

  • Suppliers in the same product segment

  • Members of a specific industry group

  • Attendees of a recent trade show

  • Firms operating inside a regional industrial zone

One API call replaces hours of fragmented web searches, instantly fueling both lead gen and pipeline generation with accounts that actually matter.

Step 2 – Filtering for fit

Next, Limnos runs firmographic and technographic filters:

  • Headcount

  • Revenue band

  • Geographic presence

  • ERP platform in use

  • Whether the firm handles B2B distribution

The result is a laser‑focused account list that matches Limnos’ ideal customer profile, no noisy data, just high‑potential opportunities ready for B2B lead generation sequences.

Step 3 – Surfacing the right contacts

With target companies in hand, Linkup’s person‑discovery engine finds the most relevant stakeholder, usually someone in Sales Operations. Fallback logic ensures that if a “Head of Sales” isn’t present, an adjacent role like “Commercial Director” or “Business Unit Manager” is returned instead.

Step 4 – Enriching with LinkedIn profiles

Finally, Linkup appends each contact’s LinkedIn URL. That single field unlocks the context needed for personalised outreach, past roles, mutual connections, and industry tenure, dramatically boosting response rates and accelerating pipeline generation.

The Result – Fewer Tools, Better Targeting

  • 80 % less time spent per lead list

  • No more scraping or LinkedIn guesswork

  • Better targeting, higher reply rates, and faster pipeline generation

What once required three to five disconnected platforms is now a tidy series of API calls returning clean JSON. Limnos applies the same AI‑driven efficiency that powers its product to its go‑to‑market motion, turning manual prospecting into a repeatable, scalable engine for B2B lead generation.

Iterested to know more? Check-out Limnos' blog.