Aug 21, 2025
Linkup Partners with FriendliAI to Bring Web Search to AI Serverless Endpoints
We’re thrilled to announce our new partnership with FriendliAI — a leading AI model provider — to make Linkup’s web search available directly inside Friendli Serverless Endpoints.

Phil Mizrahi
CEO
We’re thrilled to announce our new partnership with FriendliAI — a leading AI model provider — to make Linkup’s web search available directly inside Friendli Serverless Endpoints.
Starting today, any developer using Friendli’s services — in the playground or via API — can instantly ground their models’ responses in fresh, trusted, and source-cited web data, without extra infrastructure or manual integration.
Why This Matters
Large language models are powerful, but they can’t magically know what happened five minutes ago. For production-grade AI agents, factuality, freshness, and verifiable sources are critical.
This integration makes that effortless:
Real-time, high-trust search results directly accessible through Friendli Serverless Endpoints.
AI-ready, source-backed content designed for LLM consumption — no brittle scraping pipelines.
Just one integration to manage — no extra code or separate setup required.
Freedom to choose from a wide range of AI models on FriendliAI — all fully compatible with Linkup.
Best-in-class factuality — Linkup ranks #1 on OpenAI’s SimpleQA benchmark, to eliminate hallucinations.
Whether you’re building an agent that answers customer questions, summarizes news, or monitors market trends — Linkup’s search is now just a tool call away.
About FriendliAI
FriendliAI provides high-performance, cost-efficient inference solutions for AI developers and enterprises. Their flagship offering includes Serverless Endpoints that let you run a variety of AI models at scale with minimal latency and no infrastructure headaches.
By combining cutting-edge model hosting with built-in tool integrations, FriendliAI empowers developers to create production-ready AI applications that are faster, more reliable, and more cost-effective. Their focus on developer experience, performance, and scalability makes them a trusted partner for AI teams worldwide.
How It Works
Friendli has added Linkup as a built-in tool in their Serverless Endpoints playground. You just need to enable the Search the web(Linkup)
tool in the playground and from there, your model can call Linkup whenever it needs real-time knowledge.

The Linkup web search tool can also be turned on in the Playground
Linkup is also available natively in the Friendli Serverless Endpoints API, by adding "tools": [ { "type": "linkup:search" } ]
to your API request.
Full setup steps are in Friendli’s documentation and in the Linkup docs.
The Bigger Picture
At Linkup, our mission is simple: give AI models instant access to the world’s facts — fresh, trusted, and source-backed — so they can reason, decide, and create with confidence.
Partnering with FriendliAI expands that mission by pairing state-of-the-art search with state-of-the-art inference in one seamless developer experience. Developers get a single integration to manage, no additional code, and the flexibility to choose from a broad range of AI models, all able to leverage Linkup’s search.
FriendliAI’s expertise in efficient model deployment, low-latency inference, and scalable infrastructure ensures that AI models don’t just get better answers — they get them faster, at scale, and at lower cost.
Together, we’re enabling AI agents that can research, reason, and act with high precision — and do it in real time, in production, anywhere in the world.
Ready to try it?
Head to the Friendli Suite and enable Linkup today.