Salesforge help teams automate and scale outbound lead generation, outreach, and pipeline building. Salesforge is part of The Forge stack, a suite of Apps built to run cold outreach at reach at scale.

The Challenge of Self-Knowledge at Scale

Salesforge helps sales teams launch hyper-personalized outbound campaigns that drive real engagement and conversions. But effective personalization starts with clarity—understanding your own company's positioning, value proposition, and who your ideal customers actually are. Traditionally, sales teams spent an hour or more before each campaign manually articulating their company context and ideal customer profile: researching their own website, competitive positioning, customer segments, and buyer characteristics.

This manual research created massive friction: campaigns took days to launch, sales teams got bogged down in setup work instead of selling, and many users abandoned the thorough preparation altogether, defaulting to generic messaging that underperformed.

To unlock personalization at scale, Salesforge needed a way to instantly populate rich context about users' own companies and their ideal buyer profiles—without the research bottleneck.

"The biggest barrier to personalized outreach isn't the writing—it's the setup. If it takes an hour to articulate your own positioning and ideal customer before each campaign, teams simply won't do it consistently. We needed to collapse that hour into seconds."

— Frank Sondors, CEO @ Salesforge

Bringing Real-Time Intelligence to Campaign Setup

Salesforge's requirements for context retrieval were straightforward but demanding:

• Instant context retrieval — gather comprehensive, accurate information about the user's own company and their ICP in seconds, not hours

• High-quality, relevant data — surface the most pertinent details about company positioning, market focus, and ideal customer characteristics

• Seamless integration — embed context gathering directly into the campaign workflow without manual research

• Reliability at scale — consistent performance across thousands of users and campaigns

The challenge was finding a search solution that could deliver enterprise-grade intelligence at consumer-grade speed— turning what was previously an hour-long setup task into a single click.

How the Integration Works

Salesforge integrated Linkup's Search API directly into their campaign setup flow. When users begin building a new campaign, Linkup automatically retrieves and structures relevant context about:

• The user's own company — business model, products, value proposition, and market positioning

• Their ideal customer profile — target buyer personas, industry segments, company characteristics, and pain points

• Market context — industry trends and competitive landscape relevant to the user's positioning

• Strategic insights — recent developments and messaging that inform campaign strategy

This intelligence is surfaced instantly within Salesforge's interface, pre-populating campaign parameters and providing the foundation for highly targeted outreach—all in approximately 5 seconds.

Why Linkup — AI-Native Search Built for Speed

Linkup's search infrastructure is purpose-built for applications that need to retrieve web intelligence in real-time:

• Sub-5-second response times — delivering comprehensive context faster than manual research by orders of magnitude

• LLM-optimized outputs — structured, clean data that's immediately usable for AI-powered personalization

• Broad, high-quality coverage — access to authoritative sources across industries and markets

• Developer-friendly API — simple integration that works seamlessly within existing workflows

For Salesforge, speed wasn't just a nice-to-have—it was the feature that made scalable personalization possible.

The Results

Since implementing Linkup, Salesforge has transformed how users approach campaign creation:

• Setup time reduced from ~1 hour to ~5 seconds — a 720x improvement in context-gathering speed

• Dramatically reduced friction — users no longer abandon thorough preparation due to research overhead

• Higher adoption rates — more teams consistently launching well-targeted campaigns because the barrier to entry disappeared

• Improved campaign performance — better self-awareness and ICP clarity drive more relevant, engaging outreach and stronger response rates

The speed breakthrough has fundamentally changed user behavior: thorough campaign preparation is now the default rather than the exception.

"Linkup didn't just make our product faster—it made a previously painful workflow feel effortless. When gathering context about your own company and ideal customers goes from an hour to 5 seconds, you're not just improving a feature, you're removing the main reason users would skip proper campaign setup altogether. That's transformative for adoption and outcomes."

— Frank Sondors, CEO @ Salesforge

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Discover The Forge Stack here.